The opportunities India offers to the world to connect, communicate, create and like as well as consume are unlike any other in the world. And that is why the country of the anecdotal people is in the limelight of the cinematic world today.
Published: May 19, 2022 09:14:47 pm
Anurag Singh Thakur
The Minister of Information and Broadcasting and Youth and Sports is hosting the 75th Cannes Film Festival on the quiet banks of the French Riviera. The opening night of Marche Du Films this year focuses on India, which seeks to give global audiences a chance to experience its cinematic excellence, technological prowess, rich culture and illustrious storytelling heritage. As India and France enter the 75th year of their diplomatic relations, Prime Minister Narendra Modi’s visit to Paris and bilateral talks with President Emmanuel Macron assume even greater significance. Against this important diplomatic background, India was chosen as the ‘Country of Honor’ at the Marché du Filmes at the Cannes Film Festival.
The Cannes Film Festival since its inception has played an important role in strengthening Indo-French relations. It began in 1946 with the award of the Palme d’Or to Indian filmmaker Chetan Anand’s film Neecha Nagar. A decade later in 1956, Satyajit Ray’s Pather Panchali was nominated for the Palme d’Or and in 2013 Amitabh Bachchan was invited to inaugurate the festival. India’s presence at Cannes this year is significant in many ways. This will be the first time that not only will actors and filmmakers from different languages and regions be represented there, but the diversity of our cinematic excellence in the case of OTT platforms will also be visible there. There will also be a strong presence of musicians and folk artists to enthrall the audience both young and old. The maestro of Indian music will perform at the India Pavilion to showcase the vibrancy and diversity of Indian cinema at the festival. There, along with other films in various regional languages, the world premiere of ‘Rocketry’ is eagerly awaited, which will be screened at Cannes for the first time. In another initiative, Satyajit Ray’s remastered classic film ‘Pratidwandi’ will be screened in the classic section of the Cannes Festival to mark his centenary. India’s Jalsa at Cannes and our recognition of cinematic excellence in the world look forward to positioning the country as the ‘Content Hub of the World’. Taste, taste and story today shifted from Eden in the West to the East. While celebrating ‘Azadi Ka Amrit Mahotsav’, we should remember the important role of films. The journey of India is beautifully captured through cinema. Films have told stories not only of the freedom struggle, but also of our turbulent times and victories.
We are seeing that within India and around the world, the nature of media business and content creation, consumption and distribution has changed. The advent of Artificial Intelligence (AI), immersive technologies like Virtual Reality, Metaverse have opened up immense possibilities for India’s IT skilled workforce. According to reports, the OTT market in India is estimated to grow at a rate of 21 per cent annually to around Rs 12,000 crore by 2023. Today, Indian platforms have overtaken foreign platforms and there is a competition among broadcasters as well as telcos to set up their own platforms. There has also been a stir in the towns and villages of India. Our stories and talents from these places have captured the attention of makers and movie buffs from across the mainstream cinema as well as OTT platforms by winning awards while wooing them. Keeping this in mind, we are also focusing more on developing regional film festivals across the country. Of these, such events have taken place in Ladakh, Kashi and Jammu and Kashmir.
Looking to the future, one can boldly say that what India makes today, the world will consume it tomorrow. We are all set to take another leap forward as the country has nearly 300 million citizens ready to connect online and India continues to consolidate its position in the commerce of the media and entertainment sector. The government’s policies aim to boost India’s media and entertainment ecosystem, a rapidly growing sector that is expected to generate Rs 4 trillion annually by 2025. The opportunities India offers to the world to connect, communicate, create and like as well as consume are unlike any other in the world. And that is why the country of the anecdotal people is in the limelight of the cinematic world today.
India honored at Cannes Film Festival